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Reputation managment: your identity, your story

Unless you are a CIA operative or completely off the grid, you are very likely to have some sort of digital footprint beyond your published articles and departmental faculty profile. This can be a good thing if, for example, you are:

  • entering the job market or looking for collaborators in interdisciplinary research;
  • applying for a major research grant;
  • hoping the media will call you for an expert opinion in your field of study;
  • trying to reach the public and/or policy makers who are misunderstanding (and defunding) the research being done in your field.

Having a digital presence beyond your formal academic work can be immensely beneficial. The trick is to take control of that digital presence and ensure that it works to your benefit. Luckily, there is help to be found; publishers, universities, and academic libraries all provide resources to help their academic communities effectively curate a professional, online scholarly identity. (more…)

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